Celebrity PR

Ever noticed that how our beloved celebrities go the extra mile to stay in the spotlight.Whether it's striking a pose at the airport, hitting the gym in designer workout gear, or turning heads at a star-studded party, they always seem to be camera-ready.

Often making it look like paparazzi is invading their privacy.But in most of the cases, these are planned and even invited by Celebrities PR team.Many of us would consider that it shows a desperation of the celebrities to remain in the headlines.

But just think, if being in news with their latest looks is what it takes to stay relevant in the world of fame, then they're certainly giving it their all to stay relevant in their industry.

PR can only give an Edge over your competitors, It can't fly the paper rockets.

Not only for celebrities, but for any product, PR is like the fairy godmother of branding - It can turn a pumpkin product into a shiny, attention-grabbing carriage that takes you to the ball of success.

Well Not always, in order for PR to be effective, it is essential to have quality product first, as without it, all the positive emotions generated out of a successful PR will take no time in turning in to negative wave.Recent EXAMPLE is much hyped movie ADIPURUSH.Because if Core of the Product is poor then no PR can save that.

So bottom line is that you need to first focus on offering Quality Product and then focus on sharing the brand's philosophy or value.Because PR can only give you edge over your competitors, but it can't FLY paper rockets.

PR can help in striking the Right Chords of users

I always imagined that if your Product , and marketed  well, It will have its market share.

But my assumption was proven to be inaccurate.Because gone are the days when products wer primarily sold for their utility.Nowadays, a brand represents a philosophy that people aspire to associate themselves with before actually using the product.

Advertising Vs PR

People often confuse advertising with PR.The basic difference is that Advertising focuses on short-term goals such as sales promotion, while PR pursues long-term objectives such as a positive brand image.

For example When you hear an advertising statement which says that "Our Products have toxin-free personal care Goodness", you consider them yet another cosmetic brand.But we hear the  PR Statement which says that "Aur ye Ped bhi lagaate hain" you can relate to their brand campaign Toxin Free.Yes Mama Earth, The first Unicorn of year 2022.

Public relationship is about creating shared meaning, through connecting with those who share the same values as brand company.

Unthoughtful PR can also destroy your Brand

When the message is connecting with large audience then if the emotional message is well crafted , then it will  appeal to masses, but if message is perceived differently then loss will also be of equal magnitude .

Manyavar, a famous brand for festive and wedding collections specially in ethnic range, launched a new ad campaign which promoted equality of women in life.Alia Bhatt talks about  replacing Kanyadaan with KanyaMaan.

My understanding of their projected philosophy was that KanyaDaan sort of objectifies the bride, which they wanted to address with this campaign.

Yet, the marketing campaign by Mohey received so much trolling on social media.The media trolls requested to boycott the brand and stop the ad.Kanyadaan is a sensitive subject for every daughter's parents in India.

So a detailed research was required about the associated sentiments of Kanyadaan before touching such a sensitive subject casually in an Ad.

The practice of PR campaign steps in to firstly identify beliefs and core values.What a company supports and believes in , but it’s also important to have a clear communication strategy of beliefs.

It involves meticulous communication strategy in tandem to the brand and breaking right messaging at the right time.

If your Advertising strategy fails your product might not sell, however when your PR strategy goes wrong, it can destroy a well established brand.

Quick tips to find PR element for your product

How to find the best Advertising and PR elements for a Product .

A simple tip is, finding answers to why the Product exists will give you elements for advertising strategy , and answers to Why your product was started will give you elements PR strategy.

Let's see this, with my Product i-resonate.com which is an AI writing platform, Now answer to Why it exists is, It has an objective to encourage more people to share their thoughts on Social Media with the help of Artificial Intelligence and human writer mentors.

But the next challenge lied in discovering a distinctive PR element, Thus, we embarked on a journey to explore the purpose behind launching this startup.

And the answer came up was "To eliminate hesitations that prevent people from openly expressing their views on a particular subject."

With this answer we found our first PR item which goes like

"Having an opinion is not bad, if shared with right intentions , supported by right words"

Conclusion

A great PR story will make your audience remember it, and give the audience a chance to relate to your business on a personal level, which helps build brand affinity and transforming your product from Unknown to Unforgettable.

This actually turns out to be A love story of brand and users where PR works as Cupid.With the hope and wishes that our brand and users live happily ever after.